NY Times journalist Bill Pennington estimates American's alone lose 300 million golf balls per year at an estimated cost of $1.2 billion dollars! If you lose just 2 balls per round and only play 3 times per month then you're losing around $288 of golf balls every year.
These glasses use a special blue lens to turn everything on the course blue except your lost golf balls, which appear radiantly white. Spot your lost balls in bunkers, over-growth and the rough with ease.
But the real value in these glasses comes from how many lost golf balls from other players you're going to find. Now isn't that wickedly clever ? So in short if you have this, you never need to buy another golf ball again.